Over 180 producers of porcelain, ceramic tiles and natural stone already recommend their clients use Fila to protect and clean their materials. Many of them have also taken part in the “manufacturers’ sales letters” initiative by including a letter that recommends the use of Fila detergents and protectors in pallets of materials destined for end consumers. The “manufacturers’ sales letters” of over 15 manufacturers have literally invaded the market, with a total of 200,000 copies distributed in Italy and in excess of 150,000 abroad.
Over the past couple of months, some leading retailers have also been giving their end customers a very similar letter recommending Fila products. This is because they too believe in the value of good material management after laying to limit the risk of complaints and the resulting expense. Plus, everyone knows that a satisfied customer is a more loyal customer!