Two event-filled months for Fila: after London and Las Vegas, Fila took part in the Novibat fair in Paris (15-17 March) and the MosBuild fair in Moscow (5-8 April).
In the French fair, organised by our important customer Point P, 'Fila made important contacts for the development of the business', explained Georges Quendera, (the Head of Fila France) and Laura Pierobon (Area Manager for France and Belgium). 'The new promotional tools (FilaSystem catalogue, Totems, etc.) were greatly appreciated, as was the 'Italian' touch on 17th March, when the Unification of Italy was celebrated in a national holiday’ (click here for photographs of the event).
Visitors showed keen interest in Fila products in the Russian capital as well. 'It wasn't mere curiosity that motivated the people we talked to; they were also looking for and interested in finding the ideal treatment for a product or the solution to a specific problem' (Oliana Pallaro, Export Coordinator).
In general, the two fairs were highly successful this year with a great number of visitors and fully met our expectations in terms of appreciation of the Fila brand and products.