2019 Product of the Year: INSTANT REMOVER
FILA has received the prestigious “2019 Product of the Year” award for Instant Remover, the instant cleaner for fresh cement grout residue, launched in the German market in 2019.
The product, one-of-a-kind and internationally patented, convinced what is defined as “the toughest jury in the world,” that is, professional users and readers of the technical journal Fliesen & Platten.
The product was awarded third place in the Accessories category.
Yet again, FILA is at the top of its game, a trailblazer in product innovation, supported through a substantially funded Research Centre recognised by professionals as a competent reference for the care of surfaces.
Also last year, Instant Remover was honoured with an Innovation Award at the Ateliers du Commerce trade fair organised by the Algorel group, the first French distribution network specialised in ceramic tile and bathroom installations.
"Tile Installers are sensitive to product efficacy and the Instant Remover performance saves the professional time by avoiding returning to the construction site" says Stefano Scanferla, Sales Manager for the DACH area, "I am proud of this award which underlines the positioning of FILA as a market innovator".