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FILA at The Stone Show 2025: Product Demos, New Launches, and Real Results
That’s a wrap on The Stone Show 2025—and what a show it was! Held at ExCeL London and now co-located with UK Construction Week, this year’s event brought together thousands of professionals from across the construction and surface care industries. And at Stand D32, FILA was right in the thick of it.
We welcomed a steady stream of visitors across all three days, with a particularly strong turnout from facilities management teams, contractors, and surface specialists eager to see our products in action. From long-time FILA users to first-time visitors, it was great to connect face-to-face and have conversations about real challenges—and real solutions.
New Launch: ULTRASHINE FLOOR
One of the big highlights was the launch of ULTRASHINE FLOOR, our brand-new crystalliser for polished marble, limestone, and agglomerates. This innovative product drew a lot of attention, with visitors keen to learn more about how it restores shine and durability from within—not just on the surface. Live demos helped bring the product to life and sparked plenty of questions about long-term performance and maintenance benefits.
Live Product Demos Across the Stand
Across the three days, our stand played host to a series of hands-on demonstrations showing the power of FILA’s professional-grade solutions. Our large-format slate tile was the perfect canvas for showcasing the impact of W68, MATT, and SATIN wax, with clear before-and-after zones highlighting the difference in protection and finish.
We also demonstrated NORUST, our specialist rust remover, which drew a lot of interest for its fast and effective results—especially from those working with outdoor or high-moisture environments. Meanwhile, MP90 ECO XTREME impressed with its powerful anti-stain protection for natural stone surfaces, delivering professional-grade performance in just a few steps.
Technical Know-How That Makes the Difference
Beyond the demos, many visitors were eager to gain deeper technical insight into FILA’s systems. Our team had plenty of conversations around surface prep, product compatibility, and how to tailor treatment systems to site-specific needs. It highlighted something we’re passionate about—empowering professionals not just with the right tools, but with the confidence to use them correctly. Whether on new builds or sensitive restoration projects, having the right guidance is often what turns good work into great results.
Right Products, Right Procedures, Right Results
It was clear from the feedback and enthusiasm at the stand that when you combine the right solutions with the right application know-how, the results speak for themselves. Whether it’s protecting natural stone, restoring polished finishes, or solving everyday site issues, FILA has a solution that delivers.
Thanks to everyone who stopped by—see you next year!