“At Fila we feel a bit like a big family and, like a real family, we take care of children, especially those more in need of help”
(Anna Strolego, CEO of FILA).
This is why for years Fila has supported various charity projects, also involving our collaborators.
BASKETBALL IN OUR HEART FOR OVER 30 YEARS
What is there in common between taking care of surfaces and a passion for basketball? Care for peoples’ well being. Here at FILA, just as we take care of spaces in the home to make them cleaner and healthier, we support basketball as an activity that improves peoples’ quality of life. FILA has been involved with basketball for over thirty years: in 1985 our chairman Beniamino Pettenon began sponsoring the ASD San Martino female basketball team, to contribute to the local sports association’s growth.
Since 2001 we have been the main sponsor of the Lupe, a team that in 2013 reached their greatest goal, inclusion in Series A1, and that has been making us proud ever since.
Follow the adventures of the Lupe
THE "CASA AMAMI" PROJECT: A RESIDENTIAL CARE FACILITY FOR THE DISABLED
WITH SISTER GUERRINA AND CHILDREN IN CONGO
For over 10 years, we have also helped Sister Guerrina in various missionary projects, first in Syria and today in Congo, where we are contributing to construction of a nursery school, a well for water and funding child education.
In October 2014, Sister Guerrina paid us a visit at our FILA headquarters, bringing with her stories of the difficult situation in Brazzaville and the activity that she constantly and courageously leads for the social and cultural development of the town through education of its children.
We are pleased to quote her words for you, which reflect a mindset shared by our company:
"It is important to let youngsters rediscover their origins, they must learn to know and love their homeland and its resources in order for them to become aware adults who play a leading role in sustainable development".
REAL SOCIAL COMMITMENT
All these actions shape our identity and therefore are a part of our way of interpreting business development. The responsibility at the base of these choice in fact is for us an opportunity to positively react to market stimuli, not only in terms of profit, but also through behaviour that make our values real, allowing us to look at the world through more attentive eyes and build true, long-lasting relations with our audiences.