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Just some stages of these 80 years


FILA was founded in 1943 as a manufacturer of shoe polish and household cleaners.

Since the 1970s, it has become the trusted partner of all terracotta producers, launching a complete treatment line from detergents to protective waxes.

In 1986, in line with market demands, FILA developed a dedicated line to Natural Stone, from the cleaners to sealers and waxes.  

Since then FILA has continued to listen to the needs of the market by launching distinctive products such as the DETERDEK professional cleaner at the beginning of the 90s or the very famous SALVATERRAZZA consolidator in 2008.

Today FILA is investing in sustainability with cleaners with up to 98% biodegradable ingredients and water-based sealers, thus for safe performance for people and the environment.



Official program of our 80th anniversary

Here below the official calendar of celebrations:

March 27, 2023
Happy Birthday

March 27, 1943 is the day FILA was born.

Today, 80 years later, we blow out 80 candles together with all our collaborators at the Company Museum in the historic headquarters of San Martino di Lupari (PD).

An opportunity to celebrate past years and the goals achieved in a festive context where it all began 80 years ago.

A whole series of initiatives related to the celebration of our 80th Anniversary will start from today and will fill this page.

March 31, 2023

Today we celebrate an important recognition received from the Ministry for Economic Development.

A few days after our 80th birthday, our original logo was awarded the title of historical brand.

The company acronym, enclosed in two circles and accompanied by the wording "finissima crema per calzature", marked the beginning of its journey from San Martino di Lupari to the rest of Italy and around the world, and is now recognized for its historical value.

April 3, 2023
The story of a product that is renewed

The new water-based version of the iconic SALVATERRAZZA®, one of FILA's iconic products that have made it famous all over the world, is born.

Commitment to the protection of the environment and the desire to improve and modernise have prompted FILA to create SALVATERRAZZA® ECO: the new eco-sustainable protective product that is just as effective and practical as its solvent-based predecessor.

April 27, 2023
Hosting Cenacolo Salone d'Impresa

FILA was very proud to have hosted yesterday such an important event as 'Campioni Nascosti: il profilo di un nuovo modello di crescita' (Hidden Champions: the profile of a new growth model) with the collaboration of Salone d'Impresa Srl.
During the course of the afternoon, the participants had the opportunity to get to know the history and reality of our company with a dedicated tour, before discussing various topics related to business and the challenges for the future. A highly significant moment, full of stories, information and shared ideas, for which we thank all those who took part.

April 28, 2023
Everyone is signing the Manifesto della Comunicazione Non Ostile

Parole_Ostili is a social project to raise awareness against word violence. The Association was born in Trieste in 2016 with the aim of empowering and educating Net users to choose forms of communication that respect others. FILA chose to join this project and on this day signed the Manifesto of Non-Hostile Communication. The entire company stopped to meet in the Museum Room where a training session was held, led by Rosy Russo, founder of the Association.

May 17, 2023
Press Conference 80 years Anniversary

Telling one's story, conveying one's vision. FILA's Press Day 2023 took place today. More than 40 journalists from 35 consumer and local newspapers were guests at the headquarters in San Martino di Lupari, where they were able to get to know the company closely, with a focus on our history and challenges for the future.

June 24, 2023
Celebrating 80 years with partners and authorities

The celebrations of the 80th anniversary of the foundation of FILA continued today, involving partners and institutions. On this festive morning we had the honour of sharing our story with several authorities from our region, who had the opportunity to learn how FILA has become, from a small local reality, one of the reference companies for our sector, winning the trust of our customers and collaborating with talented people from all over the world.

July 2023
The 80th birthday video

The first steps, 80 years ago, with brothers Pietro and Guido Pettenon and their ability to combine passion and courage. The growth, year by year, which with Beniamino has reached international reach. The present, with Alessandra and Francesco and the desire to always go further. Because there is no better way to follow up a success story than continuing to "do more".

Discover in the new video the tale of a story of commitment, work and family: ours.

September 2023
Party at the fair: CERSAIE and MARMOMAC 2023

On the occasion of CERSAIE and MARMOMAC, the two most important national events in our sector, we were able to celebrate FILA's 80th anniversary with those whom we have come to know as customers and step by step have become our friends.

November 4, 2023

A recognition for someone who has linked his life to the company's history: in the setting of the Palazzo della Ragione in Padua, President Beniamino Pettenon was awarded the title of Cavaliere della Repubblica by the Prefect of Padua Francesco Messina and the Mayor of San Martino di Lupari Nivo Fior.

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