Press area

The recent trade show week brought FILA to two of the industry’s most important events, Marmomac and Cersaie, where the team shared their latest advances in surface care technologies and strengthened connections with professionals from across the sector.

At Cersaie, FILA unveiled Progrip, an innovative anti-slip treatment designed to enhance safety without compromising aesthetics. The launch drew strong interest from architects, designers, and contractors looking for discreet solutions that meet both regulatory and design requirements.

Meanwhile, at Marmomac, the spotlight was on FILA’s technologies for the in-line treatment of natural stone. Visitors had the opportunity to see how these treatments deliver antibacterial, stain-resistant, acid-resistant, and toning properties, features that meet the growing demand for durable, hygienic, and sustainable materials in both residential and commercial projects.

A highlight of the week was the collaboration with Grassi Pietre, Vicenza Stone Specialist and Ganmar Srl, which allowed FILA to demonstrate the impressive performance of Harder Rock, a consolidating technology applied to the Pietra del Mare ventilated façade. This live showcase underscored the potential of FILA solutions to extend the life and resilience of stone surfaces while maintaining their natural beauty.

Beyond the product launches and demonstrations, both shows reinforced what matters most to FILA: partnerships. By engaging directly with professionals, listening to their challenges, and discussing future trends, FILA reaffirmed its commitment to supporting the industry with practical, forward-thinking solutions.

The week concluded on a high note, leaving behind not just new opportunities but a renewed sense of collaboration. FILA thanks everyone who visited their stands and looks forward to continuing these conversations at the next trade events.